With all the choices available for top level domains (TLDs), this is a pretty common question for those looking to build a new site. Does a .com website inherently rank better than a .net, .biz, or other suffix? The short answer is no, and I say this both because Google has confirmed it and from my…
Read MoreGoogle Begins Rewarding Mobile-Friendly Sites in April
As we’d blogged about previously, Google announced a few months back that it was planning to implement some changes to its ranking factors that would penalize sites that aren’t mobile-friendly. In its ongoing quest to produce better results in an increasingly mobile world, Google apparently sees less value in sites that won’t display well on…
Read MoreI’m not going to sell you on the importance of tracking your website traffic. If you’re reading this you are already on board, so let’s just jump into it. Upon creating the site tracking in Google Analytics, you’ll be given a code that looks like this: <script> (function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’); ga(‘create’, ‘UA-12345678-910’, ‘auto’);…
Read MoreWhat’s the Difference Between Categories and Tags in WordPress?
Both tags and categories are built-in features of WordPress (and most blogging platforms) to help organize your content. While both are generally working toward the same aim, the way each of them works and how you’d want to apply them are a bit different. We’ll start broad with categories. Categories cover broad sections of your…
Read MoreGoogle is constantly sending its crawler bots, little web programs designed to read website information and report back to Google’s indexing service, to sites across the web to update its massive index. These bots will periodically revisit sites to scan for changes or new information, and if they see changes they’ll add the new information…
Read MoreIf you’re building a new site and feel that a few pieces of your old material would really suit the new site well, go ahead and move it over.
Read MoreWhen Google made some heavy algorithm changes that favored both local results and quality content more so than ever before, the SEO playing field began to look a lot different.
Read MoreWhether you’re about to build your first site for your business or are looking to update its look, your choice in web design will be a significant factor in the success of your online marketing efforts.
Read MoreIt’s true that pages with very little content generally don’t rank as well as sites and pages with substantial content, but it’s important to remember the human element.
Read MoreWhen using a mobile device to do a search, Google will now include a designation that a website is mobile friendly.
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