What is bounce rate? In web terms, a bounce refers to any time a visitor comes to a site and leaves without clicking anything or engaging further with the site. This might be immediately or after a short time, and it’s a figure marketers have written countless articles about. Bounce rate as a percentage Bounce rate…
Read MoreThe importance of tracking traffic to your website is generally understood these days. But when I say “understood” I mean that most business owners know that it’s important, but not why. You can do far more with software like Google Analytics than simply count how many visitors your site had in the last 30 days, and going those…
Read MoreClosely following the “Mobilegeddon” change of April, Google has released some news about another algorithm change that recently took hold. The SEO community is dubbing it “The Quality Update“, reflecting the search engine’s ongoing strides to deliver the best results to users. Like the Panda update a couple years ago, this change seems geared toward…
Read MoreThere’s information everywhere about how to improve your site’s rankings on Google, but what users don’t usually know is that there are a lot of no-no’s regarding SEO that can get your site penalized or completely de-indexed. Even if it happens by accident it can be devastating to your website and your business. What does…
Read MoreWe’ve all probably been there before or have known someone in business who has. Say you’re a landscaper with a business called Happy Grass Landscaping. Next thing you know, a local competitor keeps using phrases that include the words “happy grass” in their web content, Google ads, etc., trying to divert searches looking for you away. What do you do about this?
Read MoreWe’ve seen this question pop up a few times recently. Short answer: maybe, but first and foremost FAQ pages should be created to help visitors. If you go into writing a frequently asked questions page with the intent to build rankings, you’ll probably compromise helpfulness for rankings even if you don’t notice it. The general rule…
Read MoreRSS stands for Real Simple Syndication, and acts as a sort of transcript for your site. It provides a hierarchical list of all your pages, posts, and other elements for consumption by search engines and applications. Updates to the site like new pages and posts are added to the feed in real time. RSS readers…
Read MoreWe’ve been asked this question a lot by consulting clients and on Quora. The jist of the question is essentially this: Suppose you have a given keyword you’re trying to build ranking for. Maybe you wrote some articles a year or more ago on it that have gotten some traffic, and now you’ve created some…
Read MoreEverything about your website plays into that quick first impression a visitor gets after the page loads. Attention spans may not be quite as short as some would have you believe, but it’s still a factor. You don’t want a web design that immediately creates doubt about whether to continue for the visitor, right? Here…
Read MoreThings like back links and other measures of a site’s authority have long been cues for search engine ranking, but that may be about to change. Recent headlines in Google’s algorithms speak of a radically new approach to ranking websites, often being referred to as a “truth” algorithm. The core idea behind this proposed change…
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