Here's what we can do for you
Simply put, at design | One | web we help businesses succeed online.
Sometimes that means redesigning their website so that it's more effective at sharing their message and creating new customers. Other times it involves creating new, optimized content to help the site rank better and attract motivated buyers.
In all cases we assess the types of marketing businesses are currently using to see where we can improve processes, consolidate, or apply new methods for better effects. All forms of a business' marketing need to be cohesive and look like they belong together. The message needs to be consistent, as does the voice, and both of those things need to be reinforced with the design of the website.
Many times a business will have created their various pieces of marketing in different places and at different times, which can make it disjointed and weakens its impact.
We strive to pull everything together; our web design and SEO are people-first endeavors.
Our websites embody the following:
- Design oriented toward converting readers to customers.
- Snappy, modern looks that are fully responsive. They look great on any device.
- Clear, professionally written content crafted for your target customers.
Once you've established a strong reputation online, it's important to have the tools to maintain it. There are a lot of channels to pay attention to, and they can vary by industry.
The simplest way to stay on top of them is to use software that consolidates reviews across major platforms into one space. This allows you to easily review and respond to feedback you've received, and stay in control of your brand.
Our reputation management system makes it easy to get new reviews as well. As with anything in sales and marketing, people are far more likely to do something when you ask them to and when you make it easy. Not everyone thinks to write a review of a restaurant they visited, for example, especially if the service was good.
It may seem counter-intuitive, but most people expect good service when they go out. When they receive it, nothing seems noteworthy. It's usually when it's a surprisingly bad experience that people think to write reviews.
But with software that allows for efficient drip campaigns on emails you've collected of folks you've done business with, you can dramatically increase the chances people will share their experience.
Stay ahead of the news. It'd be unfortunate to ask someone for a review and then discover they had a bunch of negative feedback you weren't expecting, right? Our reputation management software helps avoid this conundrum by channeling their review through the software first. You can set thresholds of which reviews prompt the user with links to copy that review to Google and other channels, and which reviews don't.
If you say, for instance, that anything 3 stars or higher gets shared, it will email them back thanking them for the review and encouraging them to post it to Google etc. There are easy links they can click to log into those sites and easily transfer the review. If the review is lower than 3 stars, the system will email them back apologizing that they had a bad experience and allowing them to share what made it negative. This allows people to vent and also allows you to resolve the issue before any review goes live. In some cases you can fix the issue and turn a disappointed customer into a fan that then writes a positive review for you.
Learn more about reputation management options we offer and boost your reviews to strengthen your online presence.