Posts by design|One|web

Mobile-First Web Design: Google’s New Focus

Mobile optimization for conversion

A couple years ago an algorithm update began penalizing websites that were not mobile-friendly. One of the latest changes Google has made to how websites are ranked is to take the mobile focus a step further. Rather than scan the full blown version of the website for content and then check if it’s also mobile-friendly,…

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New Website Launch SEO Checklist

Site launch SEO checklist

That design you’ve been building is just about ready, and pretty soon you’ll be taking it live and showing it to the world. It’s an exciting moment for business owners, but making sure your ducks are in a row before you hit the ultimate “publish” button can make for a more powerful splash. In this…

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Your Basic Responsive Theme Might Be Killing Your Conversion

Mobile optimization for conversion

More websites have gotten on board with going mobile than ever in the last 2 years, which is a big step forward for the web. While having a responsive design is imperative to being taken seriously on the web these days, there’s more to having a successful website than a responsive template. And that responsive design?…

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DIY SEO Part 2: On-Page Elements

Every site needs on-page optimization for good SEO results

Part 2 of our DIY SEO guide. Now that you have a starter keyword list to go from and a base line for analytics, it’s time to finesse the website itself. We’ll go over a few higher-level tips first that are important to bear in mind, then get into the nuts and bolts of writing…

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DIY SEO Part 1: Keywords and Analytics

This is part one in a series designed to launch your DIY SEO campaign. If you’re opting not to hire an agency and dive into SEO yourself, it comes down to knowledge and having the right tools. True DIY SEO involves being able to create focus plans for keywords and track your progress, making organized…

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Case Study: 1502 Fabrics

1502 Fabrics Case Study - Responsive eCommerce site for brick and mortar retailer

As a fabric distributor that deals nationwide, the online store experience is important for 1502 Fabrics. Much of their sales had come from local buyers and contacts with furniture companies, previously. While that made for a solid core business for many years, in 2015 1502 Fabrics decided to make their website a bigger part of…

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Case Study: Salem Kitchen

Salem Kitchen has been a staple for quality meals in the Winston Salem area for many years. They’d acquired a website years back when there was a big push for it, and had always fantasized about what having an online store with full menus would look like. Much of their business was folks coming in,…

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Case Study: Utility Trailer Sales of Mt. Airy

The redesign for Utility Trailer Sales of Mt. Airy was a transformation. What began as a single-page website with a phone number and a few featured trailers grew into a rich website full of information, geared toward sales. The folks at Utility Trailer wanted to build their brand out on the web as an alternative…

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Case Study: Financial Pathways of the Piedmont

Contrary to some of the other sites we’ve built, Financial Pathways of the Piedmont is a very information-driven resource. As a non-profit, their goal is to provide information and useful services to the Triad — not to sell products. Their former site had a wealth of financial resources, but as screen resolutions increased and mobile…

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Case Study: Allen Industries

Allen Industries deals in high-end corporate signage. As a design firm, it was important for them to have a website that speaks to their classy creative edge. In addition to adding responsive functionality, the new site design used large imagery to evoke a sense of openness. Front page images helped give examples of the type of work…

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design|One|web

design|One|web