SEO - It's More Than Rank
We help you turn visitors into customers
What Is SEO?
Search engine optimization is the process of improving the ranking of your web pages on search engines' organic or unpaid search results pages (such as those found on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.
Since Google is the leading search engine with a 67% market share, effective SEO demands a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously being developed to display the most relevant search results to users. As the leading search engine, it is critical to align with Google's best practices, and this also means exceeding the standards of Bing and Yahoo.
Why Do You Need SEO?
Having a website is not enough. SEO means letting people and search engines know that your website exists.
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What percent of all traffic do the first 5 search positions receive?
There are millions of new searches per month on search engines like Google, connecting people with businesses and information. Most people don't venture past the first page of results, so building your search rankings is important for making your site work for you. A great design goes hand in hand with a well-researched SEO campaign.
The importance of your site's searchability is greater than ever, particularly with the mobile industry growing at such a rapid rate. People aren't just searching from home anymore, but are performing searches for local businesses from anywhere they happen to be. Google has responded to this trend by prioritizing local search results. This means it's important to be in the maps as well as having solid on-site optimization.
Building a Comprehensive Presence
There is no singular approach to a successful SEO campaign. There are a lot of factors that determine a site's search rankings, not to mention factors that determine a user's experience when they land on the site. The most fruitful SEO services are those built on a solid foundation of design for ease of use and clarity for the user. After all, what good is extra site traffic if the site is difficult to navigate and users end up leaving?
But even a well-optimized site doesn't stand well on its own these days. Brands that dominate their space carry this solidarity across a variety of mediums, including social media channels, local directories, and the various maps services.
Our SEO programs function exactly this way — unified efforts that tie in various brand elements for maximum visibility and for the best user experience on or off the site. Your website is like a digital billboard that speaks for your company all times of the day. Make sure it's saying the right things.
For us to deliver exceptional SEO services to generate impact on your marketing, we take the time to understand your objectives and factor these into our SEO strategy. We then recommend a plan for you. We need information from you about your business, product or service, your target market, and your past and current marketing activities to give us a clearer and bigger picture of how to help you and to ensure that we provide value with our SEO services.
We follow a cycle beginning with in-depth consultation to identify your needs and to determine the best strategy and implement the most suitable solutions. We then measure and analyze the results and listen to your feedback so we can apply continuous improvements to your campaign in order to make your SEO marketing successful.