Industry News

Mobile-First Web Design: Google’s New Focus

Mobile optimization for conversion

A couple years ago an algorithm update began penalizing websites that were not mobile-friendly. One of the latest changes Google has made to how websites are ranked is to take the mobile focus a step further. Rather than scan the full blown version of the website for content and then check if it’s also mobile-friendly,…

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Your Basic Responsive Theme Might Be Killing Your Conversion

Mobile optimization for conversion

More websites have gotten on board with going mobile than ever in the last 2 years, which is a big step forward for the web. While having a responsive design is imperative to being taken seriously on the web these days, there’s more to having a successful website than a responsive template. And that responsive design?…

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Reputation Management: Taking Control Of Your Brand

Reputation Management for business processes

The huge number of internet channels a business can join are a double edged sword in business. On one hand it’s great to be able to put your brand out there so many places, but on the other hand how do you effectively manage so many channels? Reputation management software takes the guess work out…

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Google Favors Users Over Businesses For Local

Getting rid of a fake Google review

A question that crops up a lot is how to deal with false Google Local reviews. For example, what if you receive a one-star review from someone who was never actually a customer? Or what if they were a customer but are blatantly giving false information? Surely there’s a process in place to prove it and…

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WP Engine Security Breach: What You Should Do Now

We suggest that our clients use managed WordPress hosting. Most managed hosts offer more robust security, specialize in WordPress and offer automatic site back-ups. The host we often recommend is WP Engine. They’re the host we use for our site and we’ve had great service, 100% up-time and no site hacks. But sometimes even the best hosts…

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Conversion-Focused SEO

Conversion focused SEO for more business

SEO companies have been around long enough now that most people understand the basic concept. But if you ask most people what they think it’s about they’ll usually say the same thing: more traffic. Most SEO folks I’ve met simply re-affirm this. The trouble with traffic-focused SEO is that it ignores the most important thing…

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Google Continues to Reward Quality

Ranking for keywords but no phone calls

Closely following the “Mobilegeddon” change of April, Google has released some news about another algorithm change that recently took hold. The SEO community is dubbing it “The Quality Update”, reflecting the search engine’s ongoing strides to deliver the best results to users. Like the Panda update a couple years ago, this change seems geared toward…

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Google May Reshape the Web With A New “Truth” Algorithm

Google as a truth detector

Things like back links and other measures of a site’s authority have long been cues for search engine ranking, but that may be about to change. Recent headlines in Google’s algorithms speak of a radically new approach to ranking websites, often being referred to as a “truth” algorithm. The core idea behind this proposed change…

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Google Begins Rewarding Mobile-Friendly Sites in April

As we’d blogged about previously, Google announced a few months back that it was planning to implement some changes to its ranking factors that would penalize sites that aren’t mobile-friendly. In its ongoing quest to produce better results in an increasingly mobile world, Google apparently sees less value in sites that won’t display well on…

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design|One|web

design|One|web