Allen Industries deals in high-end corporate signage. As a design firm, it was important for them to have a website that speaks to their classy creative edge. In addition to adding responsive functionality, the new site design used large imagery to evoke a sense of openness. Front page images helped give examples of the type of work…
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Coming from an old static HTML site that had no mobile optimization and very little content, Triad Freightliner was looking for a way to broaden their influence online. Their main sales driver had always been Truck Paper, but with everyone talking about the importance of being on the web, the management team was open to a…
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Using a custom CSS plugin allows you more control over your WordPress site if you aren’t using a custom-built theme. Are you using a WordPress theme, free or premium, that is almost what you want but needs a little something? Maybe the GUI options on the backend don’t allow you to change that font size or header…
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Most people have probably heard of it, but it can often sound like a bunch of technical jargon wrapped around a mysterious concept. Today hopefully we can dispel that. SEO is an acronym that stands for search engine optimization. Literally then, optimizing a website for search engines. That is indeed how it began, but like…
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The huge number of internet channels a business can join are a double edged sword in business. On one hand it’s great to be able to put your brand out there so many places, but on the other hand how do you effectively manage so many channels? Reputation management software takes the guess work out…
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Short game SEO is as inefficient as corporate board room meetings where plans are only made for maximizing profits in the next quarter. Much of the time, the things that may equal big short term gains are not good for the long term. This forces everyone involved to play a constant game of “Now what?”…
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The speed at which your website loads is important period, as we’ve covered in previous posts. But with WordPress in particular there is a database file that operates in conjunction with the site files. Each time a page loads there are various database calls being made, and not all web hosts are set up to…
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There are guides all over the web for increasing your search rankings and tightening up your website’s SEO. But with so many tools at your disposal, where do you begin? That’s exactly where a free website SEO audit comes in. Keep reading and you’ll have your site running lean in no time. Prioritizing your SEO…
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4 Ways To Convert More Readers With No-BS Content One of the fastest ways to lose a prospect is to squander your first few seconds on a fluffy intro paragraph. We’ve all seen an article about marketing that begins something like: In this digital age, having a cohesive message is more important than ever. Generic…
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The issue: Clicking on a given product in the store brings the user to a different product instead, as if there is some kind of redirect happening that the admin never set. Example: Clicking a product with the URL “/store/product5” instead goes to “/store/product7”. In this case, “/product7/” is also a valid (but separate) product.…
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