Case Study: Allen Industries

Case Study: Allen Industries

Allen Industries deals in high-end corporate signage. As a design firm, it was important for them to have a website that speaks to their classy creative edge.

In addition to adding responsive functionality, the new site design used large imagery to evoke a sense of openness. Front page images helped give examples of the type of work Allen Industries does.

The front page also features case studies, giving several different concrete examples of how Allen Industries' corporate sign experience helped other national brands. In each of the examples a company faced a unique challenge, requiring different types of signage and consulting to solve. Reading through each of them not only gives the reader examples of how various sign types are used, but also speaks to how Allen Industries solves design challenges within deadlines.

Click-to-call buttons and other mobile-friendly elements were added, particularly to the footer. We cleaned up some nearly duplicate pages and consolidated the menus for easier browsing, particularly since corporate clients of theirs like to thoroughly check out design firms before making contact. All of these things gave the site more personality, feeling less corporate and more artistic.

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Brian Watkins

Brian Watkins

Web strategist, tech geek, and music lover. I've been in the marketing and web development industry for since 2007, combining technical and coding skills with creative writing to improve businesses' websites and better communicate their brands to their target customers. Having worked at both ends of this spectrum — the back end coding and the front end presentation, as well as business operations and strategizing with sales teams — I've gained some valuable insights in making all these pieces mesh.

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design|One|web

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