Posts by design|One|web

Case Study: Triad Freightliner

Triad Freightliner Case Study

Coming from an old static HTML site that had no mobile optimization and very little content, Triad Freightliner was looking for a way to broaden their influence online. Their main sales driver had always been Truck Paper, but with everyone talking about the importance of being on the web, the management team was open to a…

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Using Custom CSS To Tweak Your Site

designOneweb designs custom responsive WordPress sites that stand out from your competition

Using a custom CSS plugin allows you more control over your WordPress site if you aren’t using a custom-built theme. Are you using a WordPress theme, free or premium, that is almost what you want but needs a little something? Maybe the GUI options on the backend don’t allow you to change that font size or header…

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What Is SEO?

Mechanic brakes like SEO

Most people have probably heard of it, but it can often sound like a bunch of technical jargon wrapped around a mysterious concept. Today hopefully we can dispel that. SEO is an acronym that stands for search engine optimization. Literally then, optimizing a website for search engines. That is indeed how it began, but like…

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Reputation Management: Taking Control Of Your Brand

Reputation Management for business processes

The huge number of internet channels a business can join are a double edged sword in business. On one hand it’s great to be able to put your brand out there so many places, but on the other hand how do you effectively manage so many channels? Reputation management software takes the guess work out…

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A View of the Long-Term Game of Modern SEO

The Golden Circle - Long game SEO

Short game SEO is as inefficient as corporate board room meetings where plans are only made for maximizing profits in the next quarter. Much of the time, the things that may equal big short term gains are not good for the long term. This forces everyone involved to play a constant game of “Now what?”…

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Why You Need Fast WordPress Hosting Now

The speed at which your website loads is important period, as we’ve covered in previous posts. But with WordPress in particular there is a database file that operates in conjunction with the site files. Each time a page loads there are various database calls being made, and not all web hosts are set up to…

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Advantages of A Free Online Website SEO Audit

There are guides all over the web for increasing your search rankings and tightening up your website’s SEO. But with so many tools at your disposal, where do you begin? That’s exactly where a free website SEO audit comes in. Keep reading and you’ll have your site running lean in no time. Prioritizing your SEO…

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How To Increase Website Conversion in 4 Steps

SEO writing - content matters

4 Ways To Convert More Readers With No-BS Content One of the fastest ways to lose a prospect is to squander your first few seconds on a fluffy intro paragraph. We’ve all seen an article about marketing that begins something like: In this digital age, having a cohesive message is more important than ever. Generic…

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WooCommerce Product Redirects To Different Product URL

WooCommerce product redirect fix

The issue: Clicking on a given product in the store brings the user to a different product instead, as if there is some kind of redirect happening that the admin never set. Example: Clicking a product with the URL “/store/product5” instead goes to “/store/product7”. In this case, “/product7/” is also a valid (but separate) product.…

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Does Domain Expiration Affect Site Ranking?

Domain expiration affecting ranking

For a long time it was believed that how far out the domain expiration was affected a site’s ranking with Google. The thinking was that if you bought a domain for five years versus one, for example, that it showed you were serious about the site and therefore Google would give it preferential treatment. In…

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