Why Should I Use Responsive Design Instead of a Standalone Mobile Site?

Why Should I Use Responsive Design Instead of a Standalone Mobile Site?

Responsive Web Design by designOneweb.comRESPONSIVE DESIGN VS. STANDALONE MOBILE SITE

When designing a website for mobile devices, there are a few options. Responsive websites are sites that automatically respond to the size of the screen they are being viewed on. Visitors viewing on a desktop get an experience optimized for large screens. Those viewing your site on a mobile device have an experience optimized the smaller screens of phones and tablets. for Standalone mobile sites are completely separate sites from your normal site. Visitors are redirected to the mobile site when they go to your primary domain. All of this happens behind the scenes without any input from your visitors.

In June of 2012, Google came out with their Recommendations for building smartphone-optimized websites. They talked about the 3 methods Google supports when building a website for mobile devices. Below is an excerpt from the post as it relates to responsive design:

"Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration (highlight added by Google in the original post)."

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David Wyatt

I am the owner and lead designer of designOneweb. A self-professed tech nerd, I've been designing websites for the past 16 years. When not staying abreast of all things tech, I'm a proud husband and dad trying to keep up with the activities of my three kids: a musical theater major aspiring to take over Broadway; a cheerleader who is also great at design and wants to be on American Idol; and finally, a nationally ranked competitive swimmer who would like to qualify for the Olympics in 5 years.

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