Posts Tagged ‘SEO’
Google Favors Users Over Businesses For Local
A question that crops up a lot is how to deal with false Google Local reviews. For example, what if you receive a one-star review from someone who was never actually a customer? Or what if they were a customer but are blatantly giving false information? Surely there’s a process in place to prove it and…
Read MoreConversion-Focused SEO
SEO companies have been around long enough now that most people understand the basic concept. But if you ask most people what they think it’s about they’ll usually say the same thing: more traffic. Most SEO folks I’ve met simply re-affirm this. The trouble with traffic-focused SEO is that it ignores the most important thing…
Read MoreYour Photos Might Be Hampering Your SEO
Graphical elements are good in a website. Photos show personality and let viewers get to know your business better. But skipping an important step between taking the photo and uploading it could hamstring your site’s ranking efforts. Make sure to resize your photos for web use! Your average 8-14 megapixel camera might take photos that are…
Read MoreAbout WordPress’ Robots.txt File
Setting up a robots.txt file for your website. You may have heard of robots.txt, but what is it exactly and what does it do? This file is something that web programs, called crawlers or bots, look at when they first examine your site. Google uses bots to explore and understand the websites around the world…
Read MoreI’m Ranking For My Keywords But My Phone’s Not Ringing!
This is a common complaint with business owners trying their hands at online marketing. Maybe they’ve tried writing some SEO articles themselves, but just as often they’ve worked with some local SEO companies and haven’t seen the bang for the buck. If you’ve seen the ranking reports and can confirm your rankings for your keyword list…
Read MoreWhat Is Grey Hat SEO?
Just as the color grey falls somewhere between black and white, the term grey hat seo indicates practices that fall somewhere between the boundaries of ethical SEO and purely spammy or malicious techniques. To better understand that as we go forward, let’s quickly summarize both ends of the spectrum. White hat SEO essentially means ethically…
Read MoreInterpreting Bounce Rate
What is bounce rate? In web terms, a bounce refers to any time a visitor comes to a site and leaves without clicking anything or engaging further with the site. This might be immediately or after a short time, and it’s a figure marketers have written countless articles about. Bounce rate as a percentage Bounce rate…
Read MoreGoogle Analytics: How To Make Actionable Decisions
The importance of tracking traffic to your website is generally understood these days. But when I say “understood” I mean that most business owners know that it’s important, but not why. You can do far more with software like Google Analytics than simply count how many visitors your site had in the last 30 days, and going those…
Read MoreGoogle Continues to Reward Quality
Closely following the “Mobilegeddon” change of April, Google has released some news about another algorithm change that recently took hold. The SEO community is dubbing it “The Quality Update”, reflecting the search engine’s ongoing strides to deliver the best results to users. Like the Panda update a couple years ago, this change seems geared toward…
Read MoreWhat Do I Do If A Competitor Is Using SEO For My Name?
We’ve all probably been there before or have known someone in business who has. Say you’re a landscaper with a business called Happy Grass Landscaping. Next thing you know, a local competitor keeps using phrases that include the words “happy grass” in their web content, Google ads, etc., trying to divert searches looking for you away. What do you do about this?
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