Facebook is 10
Who could have predicted that an online social network would change the world?
In February 2004, Harvard sophomore Mark Zuckerberg launched “The Facebook” as an exclusive social network for Harvard students. Gradually, Facebook was opened to more users and by 2006, anyone over 13 could join. By December 2013, Facebook had grown to 1.23 billion monthly active users. (Source: Facebook Newsroom).
Facebook not only changed the world, it changed the way we interact with our customers and prospects—at least for those of us who take advantage of the opportunities Facebook and other social media sites offer.
At minimum, every small business should have a profile on Google+, Facebook, and Twitter—customers and prospects expect to see you there. Social media is important for building brand awareness, connecting with customers and prospects, sharing your blogs, articles, videos, infographics and other content created for your SEO campaign.
Google’s High-Priced Nest
In January, Google paid 3.2 billion cash for Nest, a company that designs and manufactures sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke detectors.
Marcus Wohlsen of Wired wrote, “The value Google sells its customers—that is, advertisers—lies in its peerless understanding of our online behavior...One area of human behavior Google has yet to colonize as successfully is what we do when we’re not directly interacting with a screen...That in theory changes with Nest.”
Super-Targeted PPC Ads
Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services.
The large majority of first-time visitors to a website leave without completing a conversion. One visit to your website is usually not enough to close the deal. A PPC Retargeting campaign brings people back and gives you more opportunities to convert your prospective customers.
Local SEO Means More Customers!
Let us provide you with a free Local SEO Analysis. We’ll determine the health of your SEO, mobile optimization, social media presence and online reputation rank. We’ll then provide you with a list of recommendations and their cost. Where you take it from there is up to you!