Posts Tagged ‘Ranking Factors’
Why Do My Older Posts Rank For A Keyword Better Than New Ones?
We’ve been asked this question a lot by consulting clients and on Quora. The jist of the question is essentially this: Suppose you have a given keyword you’re trying to build ranking for. Maybe you wrote some articles a year or more ago on it that have gotten some traffic, and now you’ve created some…
Read MoreGoogle May Reshape the Web With A New “Truth” Algorithm
Things like back links and other measures of a site’s authority have long been cues for search engine ranking, but that may be about to change. Recent headlines in Google’s algorithms speak of a radically new approach to ranking websites, often being referred to as a “truth” algorithm. The core idea behind this proposed change…
Read MoreDo Some Domain Suffixes (TLDs) Rank Better Than Others?
With all the choices available for top level domains (TLDs), this is a pretty common question for those looking to build a new site. Does a .com website inherently rank better than a .net, .biz, or other suffix? The short answer is no, and I say this both because Google has confirmed it and from my…
Read MoreGoogle Begins Rewarding Mobile-Friendly Sites in April
As we’d blogged about previously, Google announced a few months back that it was planning to implement some changes to its ranking factors that would penalize sites that aren’t mobile-friendly. In its ongoing quest to produce better results in an increasingly mobile world, Google apparently sees less value in sites that won’t display well on…
Read MoreWhy Your Business Needs WP Engine Hosting
Web hosting is more than simply a place to store files that display your website when people visit the URL.
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