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A View of the Long-Term Game of Modern SEO

By design|One|web | January 19, 2016 |

Short game SEO is as inefficient as corporate board room meetings where plans are only made for maximizing profits in the next quarter. Much of the time, the things that may equal big short term gains are not good for the long term. This forces everyone involved to play a constant game of “Now what?”…

Conversion-Focused SEO

By design|One|web | November 24, 2015 |

SEO companies have been around long enough now that most people understand the basic concept. But if you ask most people what they think it’s about they’ll usually say the same thing: more traffic. Most SEO folks I’ve met simply re-affirm this. The trouble with traffic-focused SEO is that it ignores the most important thing…

Interpreting Bounce Rate

By design|One|web | May 28, 2015 |

What is bounce rate? In web terms, a bounce refers to any time a visitor comes to a site and leaves without clicking anything or engaging further with the site. This might be immediately or after a short time, and it’s a figure marketers have written countless articles about. Bounce rate as a percentage Bounce rate…