Posts Tagged ‘Analytics’
DIY SEO Part 1: Keywords and Analytics
This is part one in a series designed to launch your DIY SEO campaign. If you’re opting not to hire an agency and dive into SEO yourself, it comes down to knowledge and having the right tools. True DIY SEO involves being able to create focus plans for keywords and track your progress, making organized…
Read MoreInterpreting Bounce Rate
What is bounce rate? In web terms, a bounce refers to any time a visitor comes to a site and leaves without clicking anything or engaging further with the site. This might be immediately or after a short time, and it’s a figure marketers have written countless articles about. Bounce rate as a percentage Bounce rate…
Read MoreGoogle Analytics: How To Make Actionable Decisions
The importance of tracking traffic to your website is generally understood these days. But when I say “understood” I mean that most business owners know that it’s important, but not why. You can do far more with software like Google Analytics than simply count how many visitors your site had in the last 30 days, and going those…
Read MoreHow To Install Google Analytics into Your WordPress Site
I’m not going to sell you on the importance of tracking your website traffic. If you’re reading this you are already on board, so let’s just jump into it. Upon creating the site tracking in Google Analytics, you’ll be given a code that looks like this: <script> (function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’); ga(‘create’, ‘UA-12345678-910’, ‘auto’);…
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