Posts by design|One|web
Google Continues to Reward Quality
Closely following the “Mobilegeddon” change of April, Google has released some news about another algorithm change that recently took hold. The SEO community is dubbing it “The Quality Update”, reflecting the search engine’s ongoing strides to deliver the best results to users. Like the Panda update a couple years ago, this change seems geared toward…
Read MoreHow To Get De-Indexed In 10 Easy Steps
There’s information everywhere about how to improve your site’s rankings on Google, but what users don’t usually know is that there are a lot of no-no’s regarding SEO that can get your site penalized or completely de-indexed. Even if it happens by accident it can be devastating to your website and your business. What does…
Read MoreWhat Do I Do If A Competitor Is Using SEO For My Name?
We’ve all probably been there before or have known someone in business who has. Say you’re a landscaper with a business called Happy Grass Landscaping. Next thing you know, a local competitor keeps using phrases that include the words “happy grass” in their web content, Google ads, etc., trying to divert searches looking for you away. What do you do about this?
Read MoreWill An FAQ Page Help My SEO Efforts?
We’ve seen this question pop up a few times recently. Short answer: maybe, but first and foremost FAQ pages should be created to help visitors. If you go into writing a frequently asked questions page with the intent to build rankings, you’ll probably compromise helpfulness for rankings even if you don’t notice it. The general rule…
Read MoreWhat Is RSS?
RSS stands for Real Simple Syndication, and acts as a sort of transcript for your site. It provides a hierarchical list of all your pages, posts, and other elements for consumption by search engines and applications. Updates to the site like new pages and posts are added to the feed in real time. RSS readers…
Read MoreWhy Do My Older Posts Rank For A Keyword Better Than New Ones?
We’ve been asked this question a lot by consulting clients and on Quora. The jist of the question is essentially this: Suppose you have a given keyword you’re trying to build ranking for. Maybe you wrote some articles a year or more ago on it that have gotten some traffic, and now you’ve created some…
Read MoreHow the Right Web Design Captures Customers
Everything about your website plays into that quick first impression a visitor gets after the page loads. Attention spans may not be quite as short as some would have you believe, but it’s still a factor. You don’t want a web design that immediately creates doubt about whether to continue for the visitor, right? Here…
Read MoreGoogle May Reshape the Web With A New “Truth” Algorithm
Things like back links and other measures of a site’s authority have long been cues for search engine ranking, but that may be about to change. Recent headlines in Google’s algorithms speak of a radically new approach to ranking websites, often being referred to as a “truth” algorithm. The core idea behind this proposed change…
Read MoreDo Some Domain Suffixes (TLDs) Rank Better Than Others?
With all the choices available for top level domains (TLDs), this is a pretty common question for those looking to build a new site. Does a .com website inherently rank better than a .net, .biz, or other suffix? The short answer is no, and I say this both because Google has confirmed it and from my…
Read MoreGoogle Begins Rewarding Mobile-Friendly Sites in April
As we’d blogged about previously, Google announced a few months back that it was planning to implement some changes to its ranking factors that would penalize sites that aren’t mobile-friendly. In its ongoing quest to produce better results in an increasingly mobile world, Google apparently sees less value in sites that won’t display well on…
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