Interpreting Bounce Rate
What is bounce rate? In web terms, a bounce refers to any time a visitor comes to a site and…
Google Analytics: How To Make Actionable Decisions
The importance of tracking traffic to your website is generally understood these days. But when I say "understood" I mean…
Google Continues to Reward Quality
Closely following the "Mobilegeddon" change of April, Google has released some news about another algorithm change that recently took hold.…
How To Get De-Indexed In 10 Easy Steps
There’s information everywhere about how to improve your site’s rankings on Google, but what users don’t usually know is that…
What Do I Do If A Competitor Is Using SEO For My Name?
We've all probably been there before or have known someone in business who has. Say you're a landscaper with a…
Will An FAQ Page Help My SEO Efforts?
We've seen this question pop up a few times recently. Short answer: maybe, but first and foremost FAQ pages should be…
What Is RSS?
RSS stands for Real Simple Syndication, and acts as a sort of transcript for your site. It provides a hierarchical…
Why Do My Older Posts Rank For A Keyword Better Than New Ones?
We've been asked this question a lot by consulting clients and on Quora. The jist of the question is essentially…
How the Right Web Design Captures Customers
Everything about your website plays into that quick first impression a visitor gets after the page loads. Attention spans may…
Google May Reshape the Web With A New “Truth” Algorithm
Things like back links and other measures of a site's authority have long been cues for search engine ranking, but…